![]() The information here is more akin to a Facebook “About” section versus a stylized Twitter or Instagram bio. This section highlights your organization’s basic information, including a brief “About” blurb and a place to list industry-specific keywords in the “Specialties” field. Businesses should ideally fill all of these sections out 100%, with the exception of the “Jobs” section if you aren’t hiring. The approach you take to your creatives is totally up to you, though we recommend coming up with a cover photo that’s exclusive to LinkedIn for the sake of giving your profile some flavor.Īnd just as a refresher, here are the social media image sizes to remember for your LinkedIn Page.Īny given LinkedIn Page contains a series of subsections. Unlike the two previous examples, Zapier uses a text-only version of their logo. This makes perfect sense given that LinkedIn is top spot to recruit talent. Meanwhile, Zapier uses their cover photo to hype up the fact that they’re hiring. This tactic shows off their expertise and also serves as a call-to-action for anyone who lands on their page. Nothing fancy, but effective nonetheless.ĭrift’s cover photo actually promotes an informational product which is totally fair game on LinkedIn. ![]() Here are some examples of optimized LinkedIn Pages which take different creative approaches to their profiles.įor starters, MailChimp uses a yellow color scheme and a minimalist background that’s on-brand. Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn. In addition to your tagline, this is what users will see “above the fold” when checking out your business. Choosing a logo and cover photoĬhances are you already have the creatives on deck for your logo and cover photo. Although setting up your LinkedIn Page is straightforward, there are some important decisions to make in terms of optimizing your creatives and profile copy. Creatives and copy for your LinkedIn Pageįirst things first: businesses need to cover the basics of their profiles. “We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella.Īnd given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence for optimal engagement.īelow we’ve broken down the anatomy of the perfect LinkedIn Page whether you’re looking to optimize your current profile or start from scratch. Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy.Īt a glance, running your LinkedIn Page might seem pretty simple.īut growing an engaged following on LinkedIn is apples and oranges compared to any other social network.Īs a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. ![]() With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities.
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